Kelly PalmerTipsy Social
Senior Market Strategist
A market strategist with over 20 years of experience, Kelly leads Stragility’s research and analysis services. Having worked with organizations of every size throughout the country, her knowledge spans a variety of industries, including electric utilities and suppliers, hospitality, higher education, and public radio.
A researcher and analyst, Kelly specializes in competitive intelligence and its effect on market position and segmentation. By arming each client with an acute understanding of their industry or market, she helps them leverage core strengths, uncover untapped opportunities, navigate environmental factors, form a unique value proposition, and develop effective sales strategies.
Kelly received her Bachelor of Science in Business Management, with a concentration in marketing and a minor in economics from Rensselaer Polytechnic Institute. She completed eight graduate courses in a technological entrepreneurship curriculum, also at Rensselaer Polytechnic Institute. She has also completed intensive training with Washington Researchers, a D.C. based firm specializing in competitive intelligence and market research.